Spotify vs Apple Music Users: 2026 Statistics
Spotify had 777 million monthly active users and 300 million Premium subscribers at the end of June 2026 (Spotify Q2 2026 report). Apple doesn't publish Apple Music subscriber numbers.
Spotify users over time
| Quarter | Monthly active users | Premium subscribers |
|---|---|---|
| Q2 2025 | 696M | 276M |
| Q3 2025 | 713M | 281M |
| Q4 2025 | 751M | 290M |
| Q1 2026 | 761M | 293M |
| Q2 2026 | 777M | 300M |
Source: Spotify Q2 2026 shareholder deck. Of the 777 million, 494 million use the free, ad-supported tier. Spotify expects 305 million subscribers and 788 million users by the end of Q3 2026 (Variety).
Where Spotify's users are
Rest of World and Latin America make up 58% of Spotify's monthly users. North America is 25% of paying subscribers (Music Business Worldwide).
Apple Music users
Apple stopped sharing Apple Music subscriber counts years ago. Any current figure you see is an analyst estimate.
MIDiA Research estimates Apple Music had 12.6% of the world's paid music subscribers at the end of 2025, roughly 116 million (Music Ally). That's an analyst estimate, not an Apple figure.
Music streaming market share
Share of the 921.6 million paid music subscribers worldwide at the end of 2025, estimated by MIDiA Research.
| Service | Share of paid subscribers | Subscribers (approx.) |
|---|---|---|
| Spotify | 31.4% | 289M |
| Tencent Music | 13.8% | 127M |
| Apple Music | 12.6% | 116M |
| YouTube Music | 12.4% | 114M |
| Amazon Music | 8.5% | 78M |
Sources: MIDiA Research (June 2026) and Music Ally, which worked out the subscriber counts from MIDiA's shares. These are estimates for the end of 2025, so Spotify's count here is lower than the 300 million it reported for June 2026.